Case Study 01 - Apparel Brand

Sales Year 2025 - Period Jan to Sep -  |  ROAS >15.36

47.8M PKR Spent = Sales 734M PKR

Performance Strategy & Results

In the first nine months of 2025 (January–September), one of our leading apparel clients achieved outstanding digital growth under our performance marketing strategy — crossing ₨734 million in online sales from just ₨47.8 million in ad spend.

That’s a Return on Ad Spend (ROAS) of 15.36x, proving how data-driven optimization, creative testing, and omnichannel coordination can turn marketing budgets into scalable revenue.

Our approach focused on:

• Omni-channel ad strategy across Meta, Google, and YouTube for full-funnel impact.
  
  

• Creative segmentation by audience interest and product category to improve CTR and conversion rate.
  
  

• Data-backed scaling, increasing budgets only on high-performing ad sets and creatives.
  
  

• Retargeting automation, converting repeat visitors into buyers with personalized messaging.
  
  

This performance showcases Digital Buddy’s ability to convert every marketing rupee into measurable business growth — setting a new benchmark for the fashion and apparel industry in Pakistan.